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Entrepreneurship made 
Easier | Simpler | Faster | Better | Together |

An interactive digital platform that enables change makers to Explore market news and trends, Learn how to build companies, and be part of a mission driven Community.

Idea

Apr 01, 2025

Understanding the Recent Changes to the Freehold Rule in the UAE

By: Jade Wong
Thought Leadership
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Jan 14, 2025

Path to Forward: ADGM’s Growth Strategy

By: Jade Wong
Thought Leadership
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Jan 01, 2025

Stepping Into the Middle East: Key Factors for Brands to Consider for Impactful Market Entry

By: Anastasiya Golovatenko
Thought Leadership
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Nov 19, 2024

How Incubators Are Shaping the Future of Female Entrepreneurship

By: Huma Imdad
Thought Leadership
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Nov 26, 2024

Design Thinking and Product Design Part 8: Prototyping

By: Qusai Malahmeh
Thought Leadership
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Oct 01, 2024

How Brand Strategy Mobilizes Your Startup's Funnel

By: Shereen Aggour
Thought Leadership
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May 15, 2024

Design Thinking and Product Design Part 2: The Empathy Phase

By: Qusai Malahmeh
Thought Leadership
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Sep 11, 2024

The Most Common Fears Holding Aspiring Founders Back

By: Kelly Hodgkin
Thought Leadership
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Aug 21, 2024

Aligning Vision and Strategy with Purpose and Identity

By: Carina Harvey
Thought Leadership
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Jul 10, 2024

Making Mindset Practical

By: Shelley Bosworth
Thought Leadership
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Course: What is an MVP and why it important?

By: Abu Dhabi SME Hub
Design, Product management
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Our Mentors

Marketing, Brand, PR

Anastasiya Bardunova

Founder and CEO - Makers PR

Operations, Operations Management

Eisa Ahmed Al Shamsi

Chief Procurement Officer – Executive Director, Support Sector - University of Sharjah

Strategy, Planning, Marketing

Chris Wing

Head of Product - Solutions+

Marketing, Brand

Dr. Mahmoud Mansi

Founder & Chairperson - HR Revolution Middle East & Influencers Today

Brand, Strategy

Shereen Aggour

Growth & Customer Experience Consultant - Ebound Consultants

Strategy, Commercial

Dirk Stevens

Managing Partner - AEDEUS Advisory

Marketing, Brand, PR

Anastasiya Bardunova

Founder and CEO - Makers PR

Operations, Operations Management

Eisa Ahmed Al Shamsi

Chief Procurement Officer – Executive Director, Support Sector - University of Sharjah

Strategy, Planning, Marketing

Chris Wing

Head of Product - Solutions+

Marketing, Brand

Dr. Mahmoud Mansi

Founder & Chairperson - HR Revolution Middle East & Influencers Today

Brand, Strategy

Shereen Aggour

Growth & Customer Experience Consultant - Ebound Consultants

Strategy, Commercial

Dirk Stevens

Managing Partner - AEDEUS Advisory

Become a Mentor

Pay it forward by joining a growing community of industry professionals and thought leaders in shaping the next generation of world-changing entrepreneurs. Offer your valuable insights by answering questions from aspiring entrepreneurs or speaking directly with them in one-on-one advisory sessions.

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Startup

Jul 02, 2025

Work Without Borders: Game-Changing Reforms for SMEs

By: Anastasiya Golovatenko
Thought Leadership
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Jun 11, 2025

Traditional PR vs. Performance-Based PR: Why Performance Will Win and Should for SMEs

By: Lara Geadah
Thought Leadership
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Jun 18, 2025

Thriving in Transition: Why the UAE’s Real Estate Market Still Holds Massive Potential

By: James Swallow
Thought Leadership
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May 14, 2025

Web3 Founders: You’re Not Playing by the Same Rules—And That’s a Good Thing

By: Abdul Rafay Gadit
Thought Leadership
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May 21, 2025

Let’s Talk about Vulnerability to the AI Hype: A Practical Guide for Entrepreneurs

By: Dr. Luciana Blaha
Thought Leadership
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May 28, 2025

How to Build a Remote Work Culture That Drives Productivity in 6 Strategies

By: Mira Badr
Thought Leadership
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Jun 25, 2025

How to Protect Your Intellectual Property Assets as an SME in the UAE

By: Dr. Mohammed Haitham Salman
Thought Leadership
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Apr 23, 2025

How to Validate Your Startup Idea with Zero Budget

By: Luis Pinto
Thought Leadership
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May 07, 2025

What to Consider when Relocating Your International Business to the UAE

By: Jeri Williams
Thought Leadership
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Jun 04, 2025

Why Now Is the Right Time for SMEs to Embrace AI

By: Alfred Manasseh
Thought Leadership
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Apr 30, 2025

How to Design a Training Programme that Delivers Results in 7 steps

By: Mira Badr
Thought Leadership
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Apr 16, 2025

How AI Is Reshaping Mobility & Car Rentals in the UAE

By: Farhan Ali
Thought Leadership
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Apr 09, 2025

From Waste to Wonder: A Young Entrepreneur’s Guide to Circularity in the UAE

By: Bochra Bargaoui
Thought Leadership
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Feb 26, 2025

The Psychology of Gamification: Why It Works in Corporate Learning & Development

By: Mira Badr
Thought Leadership
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Apr 02, 2025

From Sales-Led to Product-Led Growth (PLG): Why It’s Time to Rethink Your GTM Strategy

By: Yuliya Andreyuk
Thought Leadership
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Mar 19, 2025

Retail’s Digital Shift: The Tech Tools SMEs Need to Compete

By: Sadique Ahmed
Thought Leadership
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Mar 12, 2025

5 PR Mistakes Startups Make (and How to Avoid Them)

By: Anastasiya Bardunova
Thought Leadership
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Feb 19, 2025

What Businesses Need to Know about e-Invoicing Regulations in the UAE

By: Rashmi Rajkumar
Thought Leadership
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Mar 04, 2025

How AI is Boosting Trust in the Real Estate Market

By: Fouad Bekkar
Thought Leadership
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Mar 25, 2025

Why a Hospitality Mindset Matters in Every Sector

By: Nitin Nadukandy
Thought Leadership
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Mar 05, 2025

Cash Flow: From Financial Metric to Strategic Tool

By: Gayane Grigoryan
Thought Leadership
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Feb 25, 2025

Accelerated Green Energy and Sustainability Progress

By: Simon Gordon
Thought Leadership
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Mar 26, 2025

Upskilling & Reskilling: Preparing Employees for the Future of Work

By: Mira Badr
Thought Leadership
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Jan 29, 2025

The UX of AI

By: Chris Wing
Thought Leadership
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Jan 28, 2025

Design Thinking and Product Design Part 10: The Testing Phase

By: Qusai Malahmeh
Thought Leadership
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Feb 05, 2025

Turning ‘No’ into Opportunity

By: Camila Cascio
Thought Leadership
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Feb 12, 2025

How to Leverage Psychology to Improve Your Sales

By: Nicolo Maneri
Thought Leadership
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Jan 22, 2025

Why Pitching with Confidence and Clarity is Essential for Entrepreneurs

By: Maher Elusini
Thought Leadership
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Feb 18, 2025

The Future of Work: How Entrepreneurs Are Redefining Work-Life Balance

By: Stoyan P Stoyanov
Thought Leadership
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Jan 15, 2025

The Sweet Spot: Balancing Hyper-Growth and Unit Economics for Sustainable Success

By: Ahmed Nafea
Thought Leadership
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Dec 25, 2024

Design Thinking and Product Design Part 9: Prototyping Methods

By: Qusai Malahmeh
Thought Leadership
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Dec 18, 2024

Manual vs. Automated Lending: An Expert Analysis on Efficiency and Risk Management

By: Punit Thakker
Thought Leadership
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Jan 21, 2025

The Future of Payments in the UAE: A2A Payments vs. Card Payments

By: Punit Thakker
Thought Leadership
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Dec 03, 2024

Why Utilising Neuroscience Is Crucial in Visionary Leadership

By: Anders BE. Eklund
Thought Leadership
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Dec 11, 2024

The Rise of Digital Recruitment in the GCC

By: Nikhil Nanda
Thought Leadership
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Nov 28, 2023

Embark on an Entrepreneur's Journey

By: Abu Dhabi SME Hub
News
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Dec 04, 2024

Developing a New Generation of Entrepreneurial Customers

By: Dr. Mahmoud Mansi
Thought Leadership
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Nov 13, 2024

Optimise Your Financial Management Through Better Pricing

By: Charu Tharakeshwar
Thought Leadership
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Nov 05, 2024

Why Public Speaking Skills Are Critical for Entrepreneurs

By: Maher Elusini
Thought Leadership
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Nov 06, 2024

Building a Strong Employer Brand: How to Attract the Right Talent as a Startup

By: Inci Guvenc
Thought Leadership
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Oct 16, 2024

Navigating Regulatory Challenges: The Stryde Case Study

By: Salim Akil
Thought Leadership
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Oct 22, 2024

Design Thinking and Product Design Part 7: Effective Ideation Techniques

By: Qusai Malahmeh
Thought Leadership
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Nov 27, 2024

Why Do Investors Favour Holding Companies?

By: Sherif Amgad
Thought Leadership
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Nov 20, 2024

Put Yourself in Your Customer’s Shoes

By: Nelly Chehab
Thought Leadership
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Oct 30, 2024

From Vision to Execution: How to Execute Strategy and Make Things Happen

By: Gabriela Nowak
Thought Leadership
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Nov 13, 2024

Optimise Your Financial Management With 10 Tips to Keep Costs in Check

By: Charu Tharakeshwar
Thought Leadership
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Oct 09, 2024

Overcoming Governance and Compliance Hurdles: A Guide for Startup Founders

By: Dr. Fady Ismaeel
Thought Leadership
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Oct 29, 2024

The Crucial Role of Mentorship in Strategic Planning for New Business Ventures

By: Ihab Tabbara
Thought Leadership
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Oct 23, 2024

Neuroscience, a Transformative Tool for SME Leaders

By: Anders BE. Eklund
Thought Leadership
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Sep 25, 2024

Design Thinking and Product Design Part 6: The Ideate Phase

By: Qusai Malahmeh
Thought Leadership
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Oct 15, 2024

Cross-Border Startup Synergies: UAE & India’s Collaborative Ventures

By: Deepak Ahuja, CEO and co-founder of iACCEL GBI
Thought Leadership
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Oct 08, 2024

Unlocking New Financing Avenues With Non-Traditional Debt Options

By: Hayssam El Masri, Senior Executive Officer at Ento Capital
Thought Leadership
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Sep 18, 2024

4 Tips For Building Your Startup Brand

By: Alexandra Dewar
Thought Leadership
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Nov 12, 2024

Quick Wins for Your Teams: A 10-Step On-the-Job Training Guide

By: Mira Badr
Thought Leadership
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Sep 09, 2024

FRWRDx: Unlocking the Future of Entrepreneurship

By: Abu Dhabi SME Hub
Opportunities
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Oct 02, 2024

How to Find Your Co-Founder: A Step-by-Step Guide

By: Kran Kullar
Thought Leadership
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Aug 28, 2024

How to Navigate Your Entry into Regulatory Sandboxes in the UAE

By: Salim Akil
Thought Leadership
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Sep 10, 2024

Is a Fractional CMO Right for You?

By: Guha Bharadwaj
Thought Leadership
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Aug 28, 2024

Exploring the FinTech Regulatory Process in the UAE

By: Salim Akil
Thought Leadership
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Aug 20, 2024

Design Thinking and Product Design Part 5: Define Steps

By: Qusai Malahmeh
Thought Leadership
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Aug 14, 2024

Why a Fractional CFO Could Be Good for your Startup and How to Work with One

By: Gunjan Kumar
Thought Leadership
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Aug 07, 2024

From Seedling to Sequoia: Unlocking Explosive Growth for Your SME Part 4

By: Ramakrishnan Jayaraman
Thought Leadership
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How do you choose the right bank for your business?

By: Abu Dhabi SME Hub
Financial Planning, Planning
Learn

Unlocking Better Banking with Wio Business

By: Abu Dhabi SME Hub
Accounting, Financial Planning
Learn

How did Yabi by Souqalmal #SolveTheCase

By: Abu Dhabi SME Hub
Financial Planning
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Fundraising & Funding Sources in the UAE: Where do you stand and what are your options?

By: Abu Dhabi SME Hub
Fundraising
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Scaleup

Jan 08, 2025

Timing Product Operations: The Key to Scaling Successfully

By: Nomi Khedawala
Thought Leadership
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Sep 04, 2024

Expansion Done Right: The Strategy for Successfully Scaling a Business

By: Vuk Zlatarov
Thought Leadership
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May 06, 2024

The New E-commerce: Ali Sammour on Simplifying Web3 Adoption with Droplinked

By: Nathalie Bontems
Interviews
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Apr 15, 2024

Trukker’s Road Less Taken: How a Techie Revolutionised Trucking Freight

By: Nathalie Bontems
Interviews
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Feb 26, 2024

Accidental Innovation: How Kibsons Grew from an Excel Sheet to 35,000 Weekly Orders

By: Nathalie Bontems
Interviews
Explore
Feb 19, 2024

The Cloud: Soaring High in the Foodtech Stratosphere

By: Nathalie Bontems
Interviews
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Why do companies decide to rebrand?

By: Abu Dhabi SME Hub
Brand
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Financial Management to scale-up your company

By: Abu Dhabi SME Hub
Financial Planning
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