1. Pick your social channels
Consider which channels make the most sense based on your industry and audience.
2. Complete your profiles
Make your business easier to find in search results and show of your brand identity with a fully developed profile.
3. Follow other businesses, brands and prospects
Don’t be an island on social - you can show you’re an active participant and get plenty of inspiration on how to use social platform by following others.
4. Keep an eye on your mentions
Timeliness is key when making the most out of your interactions with followers and fans.
5. Define your content strategy
Consider your marketing goals to determine the best approach to content and hashtags.
6. Assemble your content calendar
Plan & schedule your content in advance to keep your audience engaged & save you time.
7. Engage with others
Remember that social media is a conversation - take the time to reach out & connect with followers & potential new fans regularly.
8. Find your brand voice
A distinct brand voice will reinforce your brand identity & help you stand out on social.
9. Promote your social channels
Don’t rely just on social channels to get followers – you can promote your profiles in many other marketing channels.
10. Monitor your social presence
After your profiles are up and running, keep an eye on your growth with analytics & reporting.