Rebranding: Auditing and Assessing your Brand

Rebranding: Auditing and Assessing your Brand 

When not assessed properly, rebranding efforts can easily backfire; and to start their rebranding journey, businesses should assess carefully whether a rebrand is right for them.

Auditing your brand is a key exercise that helps you understand your brand as it is now. 

So what are actions required in this audit process?

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