Part 1: Defining & identifying your customer
The primary reason products and services fail is a misalignment with customer needs: this happens when a product team does not agree on what the customer's “need” is, in the first place.
The jobs-to-be-done framework offers companies an approach that shifts the focus away from the product, and places it on the customer.
So what exactly do we call a “job to be done”?
Part 2: Capturing & Organizing Customer needs
After breaking down customers into different categories, a company must be able to discover the customer’s “needs” associated with getting that job done.
Jobs-To-Be-Done offers an approach to develop products based on an understanding of both the customer’s specific goal, and their thought process.
So what are the types of “jobs” that customers are getting done?
Jobs-to-be-done is a framework used by companies such as Facebook & Twitter, as a core part of their product development process.
Used by product teams to refine their understanding of users, it helps identify what problems and pain points should be prioritised and solved, on an ongoing basis.
Are you ready to use the Jobs-to-be-done needs framework internally?
Take the quiz to find out!