"The Mom Test": how to talk to customers & learn if your business is a good idea (by Rob Fitzpatrick)

"The Mom Test": how to talk to customers & learn if your business is a good idea (by Rob Fitzpatrick) 

By: Abu Dhabi SME Hub
Product management, Analytics

Everyone is bound to ‘lie’ (whether intentionally or not) when answering market research questions.

These lies, or false customer insights, can lead you to invest your resources in a direction that may not prove worth your time and efforts, after all. So how can you avoid false customer insights?

Learn about the Mom test to avoid misunderstandings, uncover better insights and validate your business concept when you talk to customers.

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