Why do companies decide to rebrand? | AD SME

Why do companies decide to rebrand? 

By: Abu Dhabi SME Hub
Brand

Rebranding is a healthy realignment process that every successful business will eventually go through.
It is a process of changing the corporate image of an organization that you undertake when you have either outgrown your current brand and it's infrastructure no longer fits.

So how much do you know about rebranding?

Quiz your knowledge on the topic!

 

What is Rebranding?

1 / 5

What are the three main approaches to a rebrand?

2 / 5

Which of the below is the most likely reason a business may undertake a rebranding?

3 / 5

TRUE or FALSE: A brand refresh usually includes a simple update to the visual parts of your brand, but doesn't change core components of it.

4 / 5

Consumer evolution is one of the reasons brands decide to rebrand. But what does ‘consumer evolution’ actually mean?

5 / 5

A brand identity that fits the character of your business is an asset for success.

Let’s dive into some of the main reasons why a brand would undergo Rebranding
 

Rebranding is a healthy realignment process that every successful business will eventually go through. It is a process of changing the corporate image of an organization that you undertake when you have either outgrown your current brand and its infrastructure no longer fits.

So do you know what different approaches for rebranding are, and is your business in need of a rebranding exercise?

Watch the full video to learn more!

 

 

When not assessed properly, rebranding efforts can easily backfire; and to start their rebranding journey, businesses should assess carefully whether a rebrand is right for them.

Auditing your brand is a key exercise that helps you understand your brand as it is now. 

So what are actions required in this audit process?

 

 

Lessons

01. Quiz: How much do you know about rebranding?
02. Rebranding: Why do companies decide to rebrand? 
03. Rebranding: What is it and what are different approaches to rebranding
04. Proactive vs. Reactive Rebranding: What is the difference?
05. Rebranding: Auditing and Assessing your Brand
06. Brand Identity Evolution – The case of Apple Inc.
Lessons

Lessons

01. Quiz: How much do you know about rebranding?
02. Rebranding: Why do companies decide to rebrand? 
03. Rebranding: What is it and what are different approaches to rebranding
04. Proactive vs. Reactive Rebranding: What is the difference?
05. Rebranding: Auditing and Assessing your Brand
06. Brand Identity Evolution – The case of Apple Inc.

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