Course: Choosing the Right Marketing Channels For Your Business | AD SME

Course: Choosing the Right Marketing Channels For Your Business 

By: Abu Dhabi SME Hub
Brand, Performance, Organic

Every marketing channel is crucial for the growth of your business, but a successful marketing strategy is finding the right combination between the channels. This is because every channel creates a unique customer experience, and your aim is to get the best outcomes possible from these channels.

The question is, how do you choose them? And how do you decide to combine them?

 

There are 5 Key steps to choosing the right channels for your business:

1- Define your audience 

2- Be relevant

3- Combine Carefully

4- Gather both data and insight

5- Measure and test

 

Deep dive into these Key Steps and learn how to choose the suitable marketing channels by watching the full video. Check our next videos where we discuss social media marketing, it’s importance, and how to hack it. 

Let’s face it – social media is everything! And if you are building your business, you’re definitely looking into social media as a marketing platform first.

But why is marketing on social media so important? And why should you resort to social media?

1- Social Media is huge! 

2- There is plenty of fish in the social media sea so you can definitely find your customers there. 

3- It’s free!  

4- You’re not only trying to find customers, but new customers are finding you! 

5- Ads work like magic.

 

The main question is, how do you advertise your product effectively? And what do you want to get out of your social media marketing?

Watch this video to find out!

Social Media Marketing has become a crucial part of any company’s growth journey and success.

How familiar are you with social media marketing and the ways it can help your business? 

Take this quiz to find out! 

 

Generally, how many marketing channels should you focus on if you have a new business?

1 / 7

What is the first and most important step in choosing the right channels for your business?

2 / 7

What is a common marketing channel you should use if you want to connect with people on a more individual level?

3 / 7

Why should your business resort to social media?

4 / 7

How many active users did Facebook have during the first quarter of 2022?

5 / 7

What is the name of the engine, created by T, which uses artificial intelligence through social media to reach new customers?

6 / 7

What do you need to create a successful social media marketing plan?

7 / 7

Planning your social media marketing strategy requires an enormous amount of behind-the-scenes management.  

What, is the best way to learn how to organize a festival?  As a social media marketer, you should follow, observe, and learn from other successful social media platforms.  

There are 2 things to keep an eye on as a social media marketer

Firstly, the companies to emulate: Identify big brands that are very successful in their social media marketing, even if they are not related to your industry.  Secondly, your competitors. While using your social media platforms, search by keywords or relevant content themes for brands similar to yours. 

 

Let’s look into the different ways that help potential customers discover you on social media? 

1 - Search: 

2 - Review/Recommend/Trust 

3 - EWOM/ SHARES /INFLUENCERS:  

4 - INTERRUPT

5 - BROWSE:  
 

Watch our next video to learn the next stage of building your social media marketing plan: Identifying your Goals and Key Performance Indicators.  

You have defined your clear business value proposition and identified who and where your customers are at this stage. Now it is time to establish your goals and Key Performance Indicators. 

What are some common goals for effective social media marketing? 

There are two types of goals to identify: Your hard goals and your soft goals.  Your hard goals are simple: Selling your product online and getting sales leads.  Soft goals focus on showing a positive brand image, establishing customer relationships, and growing reviews.  

 

Most common soft goals for social media marketing are:  

  • eWOM (electronic word of mouth) 

  • Customer Continuum

  • Bad reviews

  • Trust Indicators 

  • Staying Top of Mind 

  • Promotions

 

Next up – download the Marketing Goals Worksheet  

After defining your business value proposition and identifying your customers, it is now time to establish your goals and Key Performance Indicators (KPIs).  

Jot down your soft and hard goals on a piece of paper or a word document. Start to ask yourself which goal fits best with which social media network.

When you combine all your goals together, you finally reach the virtuous cycle. it is time to shift your soft goals into hard goals.

 

What next? Download the Marketing Goals Worksheet.

Your hard and soft goals will now be narrowed down to more specific goals and can be incorporated into specific social media platforms.

 

Now that you have an idea about what brand persona your social media channels will convey, it is time to start creating your social media pages.

 

The question is, are you ready to start a social media plan? Take this quiz to find out! 

 

What does it mean to “reverse engineer” while planning for your social media marketing?

1 / 7

What does it mean to identify companies to emulate?

2 / 7

What is one of the most important questions to ask yourself when building your SMM Platform?

3 / 7

What are the ways in which customers can discover you on social media?

4 / 7

What are examples of soft goals?

5 / 7

What are examples of eWOM?

6 / 7

What do you do after you have established your hard and soft goals?

7 / 7

Lessons

01. Choosing the right marketing channels for your business
02. Why Market on Social Media?
03. 5 Key Steps in choosing the Right Channels
04. How much do you know about social media marketing?
05. The first stages of your social media marketing plan
06. Identifying your Goals and Key Performance Indicators
07. Identifying your Social Media Marketing Goals
08. Are you ready to start your social media plan?
Lessons

Lessons

01. Choosing the right marketing channels for your business
02. Why Market on Social Media?
03. 5 Key Steps in choosing the Right Channels
04. How much do you know about social media marketing?
05. The first stages of your social media marketing plan
06. Identifying your Goals and Key Performance Indicators
07. Identifying your Social Media Marketing Goals
08. Are you ready to start your social media plan?

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