Every marketing channel is crucial for the growth of your business, but a successful marketing strategy is finding the right combination between the channels. This is because every channel creates a unique customer experience, and your aim is to get the best outcomes possible from these channels.
There are 5 Key steps to choosing the right channels for your business:
1- Define your audience
2- Be relevant
3- Combine Carefully
4- Gather both data and insight
5- Measure and test
Deep dive into these Key Steps and learn how to choose the suitable marketing channels by watching the full video. Check our next videos where we discuss social media marketing, it’s importance, and how to hack it.
Let’s face it – social media is everything! And if you are building your business, you’re definitely looking into social media as a marketing platform first.
1- Social Media is huge!
2- There is plenty of fish in the social media sea so you can definitely find your customers there.
3- It’s free!
4- You’re not only trying to find customers, but new customers are finding you!
5- Ads work like magic.
Watch this video to find out!
How familiar are you with social media marketing and the ways it can help your business?
Take this quiz to find out!
Planning your social media marketing strategy requires an enormous amount of behind-the-scenes management.
What, is the best way to learn how to organize a festival? As a social media marketer, you should follow, observe, and learn from other successful social media platforms.
Firstly, the companies to emulate: Identify big brands that are very successful in their social media marketing, even if they are not related to your industry. Secondly, your competitors. While using your social media platforms, search by keywords or relevant content themes for brands similar to yours.
1 - Search:
2 - Review/Recommend/Trust
3 - EWOM/ SHARES /INFLUENCERS:
4 - INTERRUPT
5 - BROWSE:
Watch our next video to learn the next stage of building your social media marketing plan: Identifying your Goals and Key Performance Indicators.
You have defined your clear business value proposition and identified who and where your customers are at this stage. Now it is time to establish your goals and Key Performance Indicators.
There are two types of goals to identify: Your hard goals and your soft goals. Your hard goals are simple: Selling your product online and getting sales leads. Soft goals focus on showing a positive brand image, establishing customer relationships, and growing reviews.
eWOM (electronic word of mouth)
Staying Top of Mind
Next up – download the Marketing Goals Worksheet
After defining your business value proposition and identifying your customers, it is now time to establish your goals and Key Performance Indicators (KPIs).
When you combine all your goals together, you finally reach the virtuous cycle. it is time to shift your soft goals into hard goals.
Your hard and soft goals will now be narrowed down to more specific goals and can be incorporated into specific social media platforms.
Now that you have an idea about what brand persona your social media channels will convey, it is time to start creating your social media pages.
The question is, are you ready to start a social media plan? Take this quiz to find out!