Marketing your business's products and services is not an easy feat.
Your base of potential and current customers always includes a variety of profiles: different backgrounds, desires, pain points, and expectations in terms of communication, support, or other.
By paying attention to such customer characteristics, you can better understand their behaviors and preferred style of communication – this allows you to tailor your marketing and promotion strategies to meet and exceed customer wishes and needs, and maximize their value.
But what exactly does customer segmentation mean, and how does it work?
Watch the video to find out more!