Jobs-To-Be-Done Framework: Capturing & Organizing Customer needs

Jobs-To-Be-Done Framework: Capturing & Organizing Customer needs 

By: Abu Dhabi SME Hub
Brand

Part 2: Capturing & Organizing Customer needs 

After breaking down customers into different categories, a company must be able to discover the customer’s “needs” associated with getting that job done. 

Jobs-To-Be-Done offers an approach to develop products based on an understanding of both the customer’s specific goal, and their thought process.

So what are the types of “jobs” that customers are getting done?

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