The Rebranding Process: Branding Brief, Testing and Relaunch

The Rebranding Process: Branding Brief, Testing and Relaunch 

By: Abu Dhabi SME Hub
Brand

Rebranding is a process of assessing your brand and changing or upgrading what is not working. When a business decides to rebrand, the auditing phase is key to identifying where the problem lies. After that, the company can take the process of rebranding forward, with the creation of a new branding brief, a testing strategy, and a relaunch plan.

Watch the video to learn more about finalizing your Rebranding journey!

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