AD SME Hub's Rebranding Kit - Templates 

Rebranding is a marketing initiative through which a brand’s identity, or look and feel, is changed, usually to change the perception of consumers and stakeholders.

Why consider rebranding?

• Keeping up appearances: Want your company to look fresh? Consider a makeover.
• Customer-centricity: Your brand has to keep up to remain customer-focused and relevant. 
• Leadership change: This is a good time to consider a new identity to reflect this shift.
• Mergers and acquisitions: Rebranding helps provide a new visual identity, especially if there are overlaps in audiences, geography, or products.
• Repositioning: Shifting emphasis puts the brand in a new light.

Getting started with a rebranding?

DOWNLOAD our Rebranding Kit and benefit from 5 FREE Rebranding Templates.

1- BRAND AUDIT: Questions and subjects for you to assess your current brand and complete a fresh brand identity that will support your goals.

2-COMPETITIVE ANALYSIS: Identify the brands you are competing against and determine how you can differentiate yourself.

3-PERSONAS: Identify your target audience personas and improve your ways of communicating to their unique and different needs.

4- CUSTOMER AND TARGET AUDIENCE SURVEY: Get to know what your customers think of you and how they perceive you. This will give you a starting point to how you want to implement the change.

5- EMPLOYEES INTERVIEW QUESTIONS: Qualitative in-depth and open interview questions can help you understand how your brand is perceived and where the rebranding effort is needed.