AD SME Hub's Rebranding Kit - Templates

AD SME Hub's Rebranding Kit - Templates 

By: Abu Dhabi SME Hub
Brand

Rebranding is a marketing initiative through which a brand’s identity, or look and feel, is changed, usually to change the perception of consumers and stakeholders.

Why consider rebranding?

  • Keeping up appearances: Want your company to look fresh? Consider a makeover.
  • Customer-centricity: Your brand has to keep up to remain customer-focused and relevant. 
  • Leadership change: This is a good time to consider a new identity to reflect this shift.
  • Mergers and acquisitions: Rebranding helps provide a new visual identity, especially if there are overlaps in audiences, geography, or products.
  • Repositioning: Shifting emphasis puts the brand in a new light.

Getting started with a rebranding?

DOWNLOAD our Rebranding Kit and benefit from 5 FREE Rebranding Templates.

1- BRAND AUDIT: Questions and subjects for you to assess your current brand and complete a fresh brand identity that will support your goals.

2-COMPETITIVE ANALYSIS: Identify the brands you are competing against and determine how you can differentiate yourself.

3-PERSONAS: Identify your target audience personas and improve your ways of communicating to their unique and different needs.

4- CUSTOMER AND TARGET AUDIENCE SURVEY: Get to know what your customers think of you and how they perceive you. This will give you a starting point to how you want to implement the change.

5- EMPLOYEES INTERVIEW QUESTIONS: Qualitative in-depth and open interview questions can help you understand how your brand is perceived and where the rebranding effort is needed.

Learn more about Rebranding by checking our Rebranding Videos below:

Rebranding: What Is It And What Are Different Approaches To Rebranding

Rebranding: Why Do Companies Decide To Rebrand? 

Rebranding: Auditing And Assessing Your Brand

The Rebranding Process: Branding Brief, Testing And Relaunch

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